Our Story

Hi there! Yes, it’s me! The founder of @belleplussg 

Growing up, I was never the petite girl.

As a plus-size woman who isn’t very tall, shopping was often something I dreaded. It wasn’t just about finding my size. Dresses were too long, armholes were too big, and many designs simply weren’t made for bodies like mine.

I remember standing in fitting rooms, feeling disappointed and wondering why it was so difficult to find clothes that truly fit. As an Asian plus-size woman, I often felt overlooked by the fashion industry.

Over the years, I bought from many plus-size brands. Some were beautiful, but often the quality didn’t match the price. Others had the size, but not the style. I kept thinking, “There has to be a better way.”

As a business owner, I’ve always believed that people deserve quality products at fair prices. When my children grew older, I finally decided to pursue something that had lived in my heart for years.

I wanted to create the clothing I had spent a lifetime searching for.

That’s how Belle Plus was born.

Belle Plus isn’t just a clothing brand to me. It’s deeply personal.

Every piece is designed with real women in mind. Women who have struggled to find clothes that fit. Women who have hidden behind oversized outfits. Women who have felt frustrated, overlooked, or less confident because fashion wasn’t made for them.

I see you because I am you.

My hope is that when you wear Belle Plus, you don’t just find a dress. You find confidence. You find comfort. You feel beautiful. You feel seen.

Because no woman should ever feel that her body is the problem.

The clothes should fit us — not the other way around.

❤️ From one plus-size woman to another, thank you for being part of this journey.